The branding project for Small Artret aimed to create a visual identity that reflects the studio’s expertise, precision, and minimalist approach to architecture. The design prioritizes a sophisticated yet contemporary aesthetic, aligning seamlessly with the studio’s philosophy.
The icon design is centered around the letter S, derived from the studio’s name. Its form embodies clean, geometric lines that echo the principles of modern architecture. The simplicity and balance of the icon not only symbolize precision but also convey a sense of structure and harmony, which are core to architectural design.
A clean, sans-serif font was chosen to complement the icon, emphasizing clarity and professionalism. The typeface’s minimalistic yet confident character mirrors the studio’s approach to creating functional and visually striking architectural solutions.